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Marketing & Branding: Are they the same?

Marketing & Branding: Are they the same?

We heard you have a business and want to market it better?  Oh wait, did you mean brand it better?  Are you confused between the both?  Clearly, branding and marketing are closely knitted together, but are these the only buzzwords that make your head...

Cracking the Differences: Content Writing & Copywriting

Cracking the Differences: Content Writing & Copywriting

Words have the power to create magic. But this magic cannot be performed by just anyone, right? Your strategy can't be changed by just anybody.  Then who can create wonders for you? Well, it's simple.  You need someone well-versed in creating content that...

A Web of Myths

A Web of Myths

We can't stress enough how your business or brand needs to have an online presence. Today, a person visits at least 2 websites in a day. Before connecting with you, every person will check your online presence to get a gist about you and your work. So while it's an...

Meet the Myths of Graphic Design

Meet the Myths of Graphic Design

Graphic design has changed from the earth to the skies since it first began. The industry keeps evolving each day, giving us things beyond our imagination. With a shift from print to digital media and now creating a virtual reality [hopefully, not the matrix], it is...

Busting the Content Scams

Busting the Content Scams

Pet peeves and fallacies can be annoying but still tolerable. But when it comes to content marketing peeves, they can be a pain. For any brand, content is the salt of every post. No one wants to consume a saltless thing, and at the same time, excessive salt will...

An end to social media myths

An end to social media myths

As the virus in the air, myths about social media marketing can also be dangerous. It is hard to keep up with all social media platforms with their ever-changing algorithm, but that doesn't justify holding on to a myth simply because others have experienced it....

Leads or No Leads?

Leads or No Leads?

Quality stuff is hard to find, be it clothes, food, or even leads. It's not like you can say Abracadabra or snap your fingers. But getting a lead is only half the battle; getting it converted requires Hulk's strength. A recent study says that 66% of companies find...

Error: A developer’s nightmare

Error: A developer’s nightmare

Is your website doing something that it's not supposed to, like having a high bounce rate? Like the weekends, do you think people leave your website too soon? Well, you're not the only one. This is your wake-up call to act. Let us help you through a hypothetical case...

The Content Conundrum

The Content Conundrum

"No matter what anybody tells you, words and ideas can change the world." -- Dead Poets Society We all know this line from one of the most iconic movies of all time, but what happens when your ideas and words are stuck in a rut? What happens when you have a million...

Getting Over The Social Media Growth Dilemma

Getting Over The Social Media Growth Dilemma

Do you feel peer pressured (more like business-pressured) to have a social media presence? Is being pretentious on social media, not your thing? Don’t worry, we relate, and we’ve gotcha! How about we pose a hypothetical problem, then break it down into solutions based...

A Glimpse into the World of Graphics

A Glimpse into the World of Graphics

Art can never be considered bad art, and similarly, a graphic can never be viewed as a bad graphic. Art has inspired not only people but a new field called Graphic Designing as well.  So what is Graphic Designing?  A medium that uses art and technology to...

Understanding Content Marketing

Understanding Content Marketing

Did you just hear that content marketing is essential to your business but are you embarrassed to ask where it begins? Well then, we'll make your work easier by telling you some effective content marketing strategies.  Every business has one common goal: to boost...

Organic social media marketing

Organic social media marketing

What is social media marketing? Social media marketing refers to using social media platforms to build your brand, connect with your audience, and increase traffic to your website. You might think, is it really necessary to use social media platforms to increase...

The Age of Creative Marketing: Learn The Early Concepts

The Age of Creative Marketing: Learn The Early Concepts

We have all evolved into digital animals from social ones. We rely on our smartphones to wake us up to the point where we create businesses online. This digital era is now being transformed into one that focuses on creativity. Companies are now more inclined to use...

INFOTAINMENT – The New breed of Social Media

INFOTAINMENT – The New breed of Social Media

“Tell me and I’d forget, teach me and I may remember, involve me and I’ll learn.” - Benjamin Franklin. Infotainment exactly believes in the same philosophy—basic meaning Infotainment is broadcast material intended both to entertain and inform. Infotainment can be...

ORGANIC MARKETING IS A COMMITMENT, NOT A CAMPAIGN.

ORGANIC MARKETING IS A COMMITMENT, NOT A CAMPAIGN.

Have you ever played a game of chess? Both sides no matter small or big start from the same blocks. Marketing to that extent to is like a game of chess where both sides start from the same blocks but each and every side can have a different approach. In today’s...