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Understanding Content Marketing

by | Oct 29, 2021 | 0 comments

Did you just hear that content marketing is essential to your business but are you embarrassed to ask where it begins? Well then, we’ll make your work easier by telling you some effective content marketing strategies. 

Every business has one common goal: to boost sales and create a community of their brand. Your creative ideas need to be enhanced with value, which is what content marketing can provide.  Here are three different ways that will not just give you clarity on content marketing but help you develop efficient strategies:

  • Why is content marketing crucial for you?

When you launch a product or a business, you want your target audience to know about you and educate themselves about what is missing in their life without your product. With the help of content marketing, you can educate your prospects and build a connection with them. This engagement will give a reason to your followers to be loyal purchasers and be a part of your community, hence increasing conversions.  

  • How to create a content marketing strategy?

Once you understand why you need content marketing, the next step is to set goals you would like to accomplish through your content. There are three major aspects in this: 

  1. Strategy & Copy:

Determining what you hope to achieve from a particular content is the first step. Once that is settled, understand the audience you want to engage with and write content copy tailored to their interests. Keep the tone of your copy consistent across all platforms to maintain consistency. 

  1. Type of Content & Content Channels:

Choose the type of content your target audience wants to see. You can simplify this process by answering questions like: 

How can you help them? What challenges do they want to overcome? How will your product and service help them? What can you do to make this happen for them? 

Next, choose the medium where you want to publish your content. You don’t have to take advantage of every platform out there. Find your niche and work on the ones that give you optimal results.

  1. Identifying KPIs: 

Your Key Performance Indicators (KPIs) help you evaluate the progress made towards your goal. It is imperative to understand where your efforts are going wrong so you can try something new. Different KPIs yield different results that help you do that. Using KPIs as metrics or statistical systems will help you to assess your content more accurately. 

  • Types of Content Marketing: 

Content marketing is abundant, but you cannot simply jump on the bandwagon and choose the hottest one. To increase the value of your written content, you need to understand what works best for you. Your goals, strategy, and target audience all help you figure out which content is most active, so here are some of the most popular marketing content types:

  • Blogging

Blogs on your website with optimized SEO keyword content boost organic traffic and encourages potential customers to learn more about your services and products.

  • Infographics:

Creating infographics is fun and makes your content more intriguing to the viewer. You can incorporate both hard data and unique aspects in your infographics, which will keep people’s attention.

  • Social media Content:

You might be missing out on a great opportunity if you haven’t heard about social media content. Everyone, from businesses to marketers, is using social media to build their personal and professional brands. High engagement on long-form and short-form content gives your lead 7x more chances of closing. 

  • Email marketing:

It is said that Email marketing has an ROI of 3800%. (Data & Marketing Association). As technology advances, this area continues to improve. A targeted and customized email can lead to more sales and warm up cold leads quickly.

You can never go wrong with content marketing because there is so much to gain and so little to lose. At Strux, we believe that content is the heart of digital marketing. In partnership with our team, we help you increase your visibility, generate sales, and provide value to your viewers. 


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