What is social media marketing?
Social media marketing refers to using social media platforms to build your brand, connect with your audience, and increase traffic to your website. You might think, is it really necessary to use social media platforms to increase sales? Are the efforts and time spent worthwhile? So, let us give you some statistics: Instagram and Facebook have over 1 billion active users that can be your potential customers. Platforms like Linkedin, Snapchat, Youtube, Pinterest have an audience of millions and have an industry impact on them too. So if you’re still not a part of this social world, you’re missing out on numerous business opportunities.
At Strux, we implement an effective social media marketing strategy known as DRREC, which has proven to benefit our clients. Let’s take a deeper dive into this strategy:
Discovery means understanding your client’s business, their objectives and conducting market research before entering the world of social media marketing. A market study will help you understand the impact of your business in the industry and who your competitors are. By setting goals and objectives, you’ll gain an understanding of the business and its USPs.
Furthermore, it’s essential to know who your target audience is. By targeting your audience, you can create relevant content and boost your brand’s awareness.
Do you create content on a day-to-day basis? Are you struggling to keep up with social media trends, topical days, weekly content, and a lot more? The simple solution to all your turmoil is to create a content calendar every single month. A content calendar allows you to organize your entire month in advance, so you have plenty of time to create quality content. Now you can easily achieve moment marketing by creating a trend.
Most of the Time, campaigns come with a price tag, and not all businesses can afford it frequently. Then how can they grow more? Here comes the role of organic marketing. By using organic marketing strategies, you can reach and engage your audience to maximize results. Here are some strategies to help you reach the right audience.
To gain more visibility, most social media platforms use hashtags. Choosing the right hashtags for your post according to its niche and the content can make all the difference to your brand’s relevancy.
- Optimizing Bio and Alt Tags
When creating your account, choose a username or title that describes who you are or what your business is about. The next step is to use relevant keywords that will be easy for others to find in your bio. Most people overlook this step. Alt tags describe your content to screen readers for individuals with vision impairments.
- The appropriate time for posting:
Social media insights can also give you insight into when your audience is the most active. By knowing that, you can schedule your posts accordingly.
Creating content that your audience finds valuable is the only way to make your content engaging. If you want your product to be unique, look at the content your competitors share to promote it effectively and distinctly. Make use of the platform’s features you’re using to create content material that catches the attention of a viewer.
Now that we have analytics, we can measure the effectiveness of your social media strategy. Metrics are essential to understanding what works and what does not. The right analytics will enable you to plan your future campaigns and influence your success rate in a significant way.
We have helped clients like Nutlite India, Tiny Tables, Wizcraft MIME, and many others gain recognition and establish a solid social media presence through this model. Whether you’re looking for help optimizing your social media marketing strategy or just taking advantage of the benefits of it, we’re here to help!